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The Importance of a Marketing Content Planner Content planners are accountable for defining a vision for content creation publication, distribution and publication. They also are accountable for evaluating and tracking the effectiveness of strategies. This kind of content teaches the audience about the company's products and services. It also assists users to solve issues and meet their needs. A marketing content planner is a spreadsheet, or it could be a third-party software. The difference is how you utilize it. 1. Identify Your Goals Benjamin Franklin's famous phrase “If you don't plan, you are planning for failure” is true. Structure, workflow efficiency and clear communication are necessary to transform a strategic vision into an efficient content marketing engine. One of the most important actions in this process is identifying your goals. You can start with high-level business goals or the SMART framework to make them more specific and achievable. It's also a good idea to review your current content goals to make sure they're still in alignment with your current strategy. Understanding your goals will allow you to monitor the performance of every piece of content. This will help you determine what is working and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you meet your overall objectives, and provide high-quality content to your users. 2. Identify Your Audience It's important to understand who your audience is in order to create content that is relevant, informative and effective. The best way to do this is to conduct research and identifying the characteristics of your ideal customer personas. This can be done by using surveys, data analysis, and other methods to gather data about your clients. By analyzing the findings of this research, you can then identify the kinds of content that are most effective for your company. This could range from blog posts and social media posts to webinars and podcasts. Once you've decided which formats are most effective then you can begin creating your content strategy. A tool for planning content can aid you in keeping track of your marketing goals and make sure that the most qualified people are working on the right projects. It can also improve productivity by allowing teams to focus on the most important things and avoiding distractions. It's easy to start with a free Content Analysis Report from CopyPress today. 3. Identify Your Ideal Platforms It's crucial to adapt your digital content to the platform you prefer. Instagram users are seeking visually appealing content, whereas TikTok users love short trendy videos. Performing some market research can help you discover your ideal audience and their preferred platforms. A content planner for marketing can assist you in planning all the steps necessary to convert your ideas and concepts into a completed product. It will outline a plan to help you meet your objectives and ensure that everyone in your team is on the same team. A content planning tool like Monday and Kapost can help with this by allowing you to create tasks, assign them to others, collaborate and keep track of progress on one dashboard. There are also more advanced tools like Wrike which provide drop-down menus and provide a general timeline of the project, a table of actionable items and a message board. Both offer the free version as well as more extensive subscriptions if your team requires more advanced features. 4. Find unique content writing software if you're an individual influencer or an enterprise marketing team, a content planner can help you organize your ideas and ensures everyone is on the same page. It's also a great tool to manage content for longer lead-time projects like quarterly or annual campaigns. A well-designed content plan will help you identify the kinds of content that must be created and the best way to get them executed. This includes determining the format your content should be like blog posts, infographics, podcasts, case studies, or social media press releases. This should include a schedule of the date these pieces will be published and produced. You should also keep track of the metrics that relate to your content marketing goals like engagement and traffic. This will allow you to examine your results and make necessary changes. Ahrefs is a fantastic tool to help you identify what works and what doesn't. It can also give you insights on your competition's performance. 5. Identify Your Content objectives If you've set clear objectives for your content Your team can remain on track and make sure they're meeting their goals. If it's increasing traffic to SEO by updating blog articles or improving customer retention by organizing webinars, having clear objectives will help you achieve your goals in marketing content. A good content planner can help you define your goals by drawing out the workflow in a way that is organized and allows collaboration. It could also include tools such as image-generation software, prompts to convert text into images and social management applications to make the process easier. Apart from setting goals and creating an expected workflow, a marketing content planner can also help you identify your performance metrics and key performance indicators (KPIs). This will enable you to monitor your content's effectiveness and make adjustments to improve your campaign. Some examples of quantifiable metrics include bounce rate web traffic, website traffic and social media shares and newsletter signups. These metrics should all be tracked throughout the entire time of your content's existence, including production, publication, and distribution. 6. Identify Your Resources A well-thought-out content strategy will be useless if you don't have the resources to make it happen. When planning, ensure that you have enough budget to accomplish the tasks you've outlined. This can include salary or team payments, production costs as well as web space and marketing strategies. Once you've got the budget in place, you can begin assigning responsibilities to each job. You can assign various employees to do keyword research, copywriting and editing, or design. Alternately, you could make use of a tool such as Sprout to ease the process of scheduling content across multiple channels and platforms. You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools offered by Sprout include an image library to make it easier to manage the management of assets and cut down time when creating posts. 7. Determine Your Key Performance Indicators It's crucial to make your marketing efforts worthwhile if you're planning to spend a lot time creating content. You can boost your performance by analyzing and identifying the right key performance metrics. As an example, the number of returning customers is a typical KPI employed by content marketers. This measure can be used to determine the effectiveness of your content at converting customers, and it can also be used to identify any areas of improvement for future campaigns. Additionally, it's crucial to decide on the type of content you want to develop based on your goals and the audience. This could include blog posts, videos, infographics or social media posts. Once you've identified the various content formats, it's important to develop a strategy that includes frequency and distribution methods for each. This will ensure that your content is being noticed by the right people at the best times. 8. Find out the tracking methods you are using A marketing content planner is an essential tool for any company looking to enhance their marketing strategies. It can help you keep track of your goals, audience, and resources, while allowing you to see how efficient your strategy is over time. A social media content calendar can help you determine when your posts are scheduled to go live, which will help ensure that your content is posted consistently. You can also plan ahead for holidays and events that could affect your followers. A keyword content strategy is a great tool to improve your SEO strategies. It will allow you to determine the best keywords for your content, which can improve your search engine ranking and visibility. It will also allow you to measure the effectiveness of your keyword content strategy over time. 9. Find Your Measurements Your marketing plan should help you identify which metrics are most relevant for each piece, regardless of whether you organize your content according to theme or keyword. This will allow you to determine the success of your content so that you can continue to improve it. A cloud-based marketing content planner, like Optimizely CMP can aid in managing collaboration between team members and create reports that are useful for making decisions about future content planning.